Founded in New York City by Samiha Ahmed.

She grew up here, in a city that told her she could be anything. Then she left it and traveled to Dubai, to Saudi Arabia, cities that were supposed to feel like home. She searched the campaigns, the billboards, the hijab models meant to represent her. None of them looked like her.

Not once.

She was Muslim in Muslim countries and still could not find her own face in the standard of beauty they sold her. Not even in the city that raised her.

So she came back to New York and built it herself.

WearSamiha is the representation she never had. Seen, in full color, without compromise.

New York City. To the world.

@WearSamiha